TrustHemp is an organic hemp superfood retailer, based in Lithuania. While nowadays, much of the food available on supermarket shelves is processed, containing little to no nutritional value, TrustHemp aims to provide consumers with high-quality, natural, nutrition-packed products of hemp to improve one’s well-being and not only nurture the body, but the soul as well.
All products are made from organically grown hemp. The assortment includes Whole Hemp Seeds, Hulled Hemp Seeds, Hemp Oil, Cannabis Flour, Cannabis Tea, Cannabis Protein for Athletes. The products are completely natural, grown without any fertilizers or chemicals and GMO-free.
TrustHemp team reached out to us for a logo design and visual identity. They wanted to have a modern, clean, minimalist and at the same time trustworthy combination mark as well as strong and consistent visual identity, that would be clear among its target audience.
To ensure all brand elements are applied and presented consistently across all marketing and communication materials, we have as well prepared a TrustHemp brand book.
TrustHemp logo represents tan integrated approach, where modern and traditional aspects come together. Serif lettering of the logotype conveys the sense of traditional and trustworthy brand. This is based on the idea, that hemp has a long history of human use. Geometric sans-serif typeface of the tagline and simplistic logo icon embodies the modern and future-oriented traits of the brand.
The hemp leaf rises from the word ‘hemp’, symbolizing a sunrise in this way emphasizing the idea that the main source of TrustHemp products – hemp seeds – are said to be the most nutritionally complete food source in the world. Hence hemp must be embraced, cherished and respected like we respect our mother sun.
We have prepared brand guidelines to explain TrustHemp’s visual identity and demonstrate brand standards, which will help every future designer and marketer, as well as new employees or partners, present TrustHemp brand consistently and clearly.
The brand book covers Visual Aspects of the brand (logo concept, variations, color usage guide, logo, primary and secondary palettes, brand elements (brand pattern, symbol), typography & hierarchy, imagery selection and style, designed iconography, Social Media visual guidelines) as well as Linguistic Aspects and Brand Intro (mission, vision, key values, brand concept, target audience definition, brand tagline, the tone of voice).
In addition to that, we were commissioned to design packaging for TrustHemp products – hemp protein powder, hulled hemp seeds and unhulled hemp seeds. We have ceated Minimalist aesthetics with a leading typography and lots of negative space for the design to breath.
We have also designed and prepared guidelines for TrustHemps’ Social Media and banner imagery which shares same clean and minimalist aesthetic as the packaging and the website.
As TrustHemp team decided to use Shopify to create an online store, they needed a hand to design and tweak it. Having a brand book with all the rules and recommendations on visual identity, had saved us a lot of time, and helped us to stay on-brand. Visual guidelines is a must-have, and it doesn’t matter how big the company is. Because it always pays off!