MOOS ZEIT. Natural Scandinavian moos
Scandinavian Moss is also called Reindeer Moss due to the fact that it serves as pasture for reindeer, although some believe its name is due to the structure of the moss resembling reindeer antlers. Thus, one of the concepts was to incorporate reindeer silhouette in the symbol of the logo. The colour palette was requested to consist of natural cold colors.
The client was provided with a few different concepts of the logo which all incorporated some kind of moss resembling elements. However, the logo with a silhouette of a reindeer and moss overlay won the competition. Color palette of a logo consists of bluish and soft pastel green colors, conveying the sense of peace and comfort, just like the moss creations itself.
Later on we were commissioned to design product labels in various sizes and some digital banners/ mock-ups for online promotion purposes. Beautiful, minimalist, organic aesthetics continued throughout all the communication materials.