LIESBETH DILLEN. Business, leadership & inclusion coach

PROJECT

Brand repositioning for an inspirational speaker, coach & business activator. A 360 approach started with overall brand persona creation, followed by web, copy writing, photo/video content and print design.
CLIENT
Liesbeth Dillen
Liesbeth Dillen - logo design, branding, photography, visual identity, website design

consept & branding

The client entrusted us to re-design all visual persona of her brand. We, subsequently, created a full set of tools consisting of brand book, logo, business cards, photography and relevant content.

LIESBETH DILLEN – INSPIRATIONAL SPEAKER, COACH & BUSINESS ACTIVATOR.

Liesbeth Dillen - logo design, branding, photography, visual identity, website design

business cards

Charismatic photo cards

In order to fully communicate the exclusive, charismatic and personal approach of the client, we proposed a new style of business cards with portraits and key business statements. The design mirrored the look of the client’s website and created cohesion in the overall brand management.

Liesbeth Dillen - logo design, branding, photography, visual identity, website design
Liesbeth Dillen - logo design, branding, photography, visual identity, website design

WEBSITE

Our main challenge was to present the new business propositions online in a way that would communicate the specific values and techniques of this client – features that strongly differentiate her from the competition. We also wanted to convey the unique, inspiring, uplifting and warm ambience she inspires at her coaching sessions, workshops and keynotes.

We managed to encompass all this into one easy-to-manage, SEO, tablet/ mobile friendly custom designed website on the squarespace.com platform.

Liesbeth Dillen - Website design showcase

Video

branding video

Videos are great brand visual assets that beautifully reveal the characteristics of a personal brand. In order to capture and transmit the warmth, the smiles and the inspiration that fills the air, when Liesbeth enters the stage, we decided to create videos of the client in action, giving keynotes and workshops.
Play Video

Photography

Our mission was to capture the uplifting, inspiring, warm and charismatic characteristics of Liesbeth Dillen and convey it through her website.

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