The client requested a visual brand identity that would represent the sustainable-business-growth expertise they always bring to the table when working with their clients. They also requested that the versatility of the professional knowledge within The Sephia Group was clearly communicated.
We offered a brand book, logo, video and photography style to meet those needs.
To make the business cards stand out, give them a personal touch and help the recognition of The Sephia Group partners – we suggested a business card design that includes partner business portraits paired with a fresh and uncluttered design. We had business cards printed with raised gloss effect on the logo to bring exclusivity to the card design.
The website is created to clearly present the services offered by The Sephia Group, combined with the business-planning educational perks offered to the audience. E.g. business “tips and tricks” videos, the newest publication blog option, the “recommended read” section, newsletter email subscription and contact forms. All integrated into an easy to manage, SEO, tablet/ mobile friendly, custom designed website on the squarespace.com platform.
We ensured that the website content for The Sephia Group was displayed well across all screen sizes and resolutions. It is a crucial component of contemporary web design techniques. The user experience is enhanced by responsive design, which also raises your website’s Google ranking.
For The Sephia Group, we created short, interview-style videos to explain how The Sephia Group help their clients. We also shot a series of videos in the same style with tips and tricks for better business practice for their followers.
The videos are used as visual brand assets to enrich content of the website, build a rapport with visitors and add credibility to the online persona. At the same time, this improves on SEO and serves as original social media content.
Business portrait photography gives the business individuality and character. We produced a beautiful series of photographs of every member of The Sephia Group. We have also developed a set of GIFs – moving images to add to the brand’s communication assets.