Web, Brand & content
THE SEPHIA GROUP
THE SEPHIA GROUP
The client requested a visual brand identity that would represent the sustainable-business-growth expertise they always bring to the table when working with their clients. They also requested that the versatility of the professional knowledge within The Sephia Group was clearly communicated.
We offered a brand book, logo, video and photography style to meet those needs.
To make the business cards stand out, give them a personal touch and help the recognition of The Sephia Group partners - we suggested a business card design that includes partner business portraits paired with a fresh and uncluttered design. We had business cards printed with raised gloss effect on the logo to bring exclusivity to the card design.
The website is created to clearly present the services offered by The Sephia Group, combined with the business-planning educational perks offered to the audience. E.g. business “tips and tricks” videos, the newest publication blog option, the “recommended read” section, newsletter email subscription and contact forms. All integrated into an easy to manage, SEO, tablet/ mobile friendly, custom designed website on the squarespace.com platform.
For The Sephia Group, we created short, interview-style videos to explain how The Sephia Group help their clients. We also shot a series of videos in the same style with tips and tricks for better business practice for their followers.
The videos are used as visual brand assets to enrich content of the website, build a rapport with visitors and add credibility to the online persona. At the same time, this improves on SEO and serves as original social media content.
For The Sephia group brand photography we have formulated a light, uncluttered style. That is the manner the business portraits of the partners were taken. Simultaneously we have created animated GIF images that would bring the slight move to a still portrait of the partner.